Travel trends in the UK

Introduction

The Great British staycation is alive and well, but in a constant state of change. Today's savvy travellers are better equipped than ever to research destinations before setting off, expect a high quality of accommodation while getting maximum value for their money, and are increasingly seeking new experiences both from their holiday homes and the area around them.

In UK Travel Trends, Sykes Cottages examines key findings within the UK travel industry, from the most popular destinations and holiday types to the tools people are using to research their breaks. We also created this report to be an informative resource for holiday home owners, helping them to understand and take advantage of modern trends in domestic travel.

Read on to discover all about where travellers are going - and what they expect when they get there!

Chapter 1