Here at Sykes, we know a thing or two about holiday cottages and we know that one of the most important things to consider when you own a cottage is how to make yours stand out from the thousands of others that are out there. Below, you’ll find five tried-and-tested ways to make the most of your property and ensure that you attract as many bookings as possible!
1. Have great pictures
Pictures play an important role when guests are choosing a holiday cottage, and so you want to make your cottage look as appealing as possible. If you’re signing up with Sykes Cottages, a specialist member of our team will come out to take the pictures for you, and will be on hand to advise you on how best to show off your property. However, there are a few things that you can do to prepare your cottage before our team member arrives. Complete a thorough clean of your property and make sure that the garden is looking neat. Make the most of any stand-out features that you have; ensure that your log fire is lit and burning brightly, your hot tub is bubbling away and your swimming pool is uncovered and clean. Finally, buy a bunch of flowers to brighten up rooms instantly!
2. Provide a welcome pack
Something that we see time after time in our customers’ feedback is that guests REALLY appreciate welcome packs. Leaving tea, coffee, milk, sugar and biscuits are a fantastic idea – your guests may have travelled quite a distance to reach your cottage and this sort of thoughtfulness will go a long way. Other ideas include home-made cakes, a sample of a local delicacy, or a bottle of wine, all of which are sure to make your guests’ day and will help ensure that your property’s reviews stand out!
3. Know your market
One of the best ways to make your holiday rental stand out is to be aware of who stays in your property and cater to this. If your property is dog friendly, make sure you include information on where’s good to go for a walk and what pubs in the area are dog friendly. If you describe your cottage as child-friendly then why not provide cots, stairgates and high-chairs to give frazzled parents a helping hand; you could also include leaflets on days out for children in the area. If your cottage is more of a romantic retreat, consider making a list of nearby restaurants or leave a supply of cosy blankets in your property.
4. Invest in features that appear on customers’ wish-lists
It’s easier said than done but one of the easiest ways to make your holiday cottage stand out is to invest in features that are high on customers’ wish-lists. It can be something as simple as WiFi or a dishwasher, which are always appreciated, and are facilities that are frequently requested by customers. More expensive features such as hot tubs and swimming pools are harder to install but will certainly guarantee that your property has an edge; cottages with hot tubs and swimming pools are certainly our most popular and they book up very quickly.
5. Don’t forget about the little things
Sometimes, it’s the little things that can make the most difference but they can often be the easiest to forget! We’ve listed a few suggestions on how you can avoid this below:
- Get the basics right. Make sure that you provide a generous amount of toilet roll, cleaning equipment and have plenty of crockery.
- It’s always helpful to provide information on how to work the appliances in the property and how to start up any other features such hot tubs or open fires.
- Providing a guest book is a great way to hear what your guests thought about their holiday cottage; what they loved and any feedback that they have. They can also leave recommendations on places to visit for future guests, something which is always very much appreciated.
If you want to know more about how you can make your holiday cottage stand out, or if you want to know more about letting your holiday rental with Sykes Cottages, then please visit our website or give our owner care team a call on 01244 356 666.