After a busy summer of bookings, some holiday home owners may be breathing a sigh of relief now that the kids have gone back to school, whilst others could still be booked up for the foreseeable. However busy you are, it’s helpful to note that the off-peak season is approaching, a time when bookings slow and gaps in your reservation calendar are likely to appear. There are number of things you can do to prevent a lull in income through the off-peak period, and we’ve listed these below.
Be flexible with your changeovers
During summer, you can afford to be less flexible because your property is likely to be booked for weeks at a time. However, with fewer potential bookings knocking around during off-peak, it pays to be as flexible as you can with changeover days. If a customer wants to stay in your property on a particular date- even if it doesn’t fall on your normal changeover- you should endeavour to meet their needs; after all, any booking is better than no booking at all.
Sign up to the Sykes Sale
Throughout the year, we run sales to encourage customers to book off-peak holidays. These prove popular, with the majority of properties achieving high booking rates. Although owners can choose whether their property is included in the sale, we’d encourage those whose bookings are low to do so, as this can improve booking numbers. The amount of discount offered is variable, and although you’ll make less per booking, the quantity of reservations ensures that your income remains high.
Offer short break discounts
The majority of Sykes’ property owners offer short break discounts, including winter, last minute and off-season. If you’re tinkering with the idea of offering short break discounts yourself, our advice would be to do so. A slight reduction in cost can mean the difference between getting a booking and not, and short breaks also mean that customers can be more flexible with when they wish to stay at your property.
Make the most of downtime
For some, a week with no bookings can be a godsend, not least after a frantic summer. If your property is in need of some TLC, the off-peak season is a great time to tend to your abode. Whether you have big DIY plans or just need to get in there with a mop and bucket, make the most of your downtime and get your cottage ship-shape for when things get hectic once more. If you do make any changes, be sure to send us some pictures so that we can showcase the improvements on your property page- you never know, a lick of paint may just earn you an extra booking or two!
A final note to say…
…hang in there! We know it’s disheartening when your down on bookings, but take it from us, we’ll do all we can to help boost bookings during the slower months, including promoting your property on our social media channels, and on this little old blog. To find out more about how to increase bookings, or for more information on letting your property with Sykes Cottages, please visit our let your cottage page today.