Whether you’re thinking of buying a holiday let, or have already bought one, it can be tempting to focus on the exciting...
This Q&A sees Rachel Brennan from our Sales and Operations Team discuss what Sykes does to help market your property in the best way.
Using a variety of in-depth methods across multiple marketing channels, this helps your property get seen by a wide range of potential customers across the world.
If you are starting a holiday let business and are worried about how your property is going to get seen by potential customers, look no further than Sykes’ successful and proven marketing strategy.
Our nationwide TV and radio campaign, This is Your Time, aims to expose our brand to as many potential UK customers as possible by encouraging holidaymakers to step back from everyday life and make the most of their time.
This launched on Boxing Day 2019 and is running until September 2020 – appearing on popular TV channels including ITV and Channel 4 and radio stations such as Heart and Virgin Radio.
The Sykes website welcomes over 36 million visitors each year, and our Customer Experience Team work extremely hard to help make these visits convert into bookings through constant testing and analysis.
Our very own cottage-inspired research room is used to host sessions with both owners and customers to try and find out exactly what it is that they are looking for.
Our in-house Paid Media team bid on around 500,000 different Google and Bing search terms, and hold top ranking positions for some of the most popular search results in our field.
This means that potential customers looking for a holiday will likely see Sykes in key search results, driving more bookings for you.
Thorough keyword research is carried out to help optimise property landing pages and create compelling blog content to help Sykes appear highly in relevant Google search results.
This attracts potential customers to our website through organic results and leads them towards your properties.
Each year, more than 60 million targeted and personalised emails get sent out to our ever-growing database of customers. Impressive computer modelling allows us to tailor our content to each individual user, helping to match the right customers, with the right properties, at the right time depending on their behaviour.
As well as this more than 500,000 targeted direct mailings also go out each year to our customer database, increasing our reach even further.
Our various social media channels including Facebook, Twitter, Instagram and LinkedIn boast more than 327,000 followers that engage with us every single day. This helps to increase our brand awareness, build loyalty and draw new customers within our target audience to Sykes through the sharing of inspiring content.
In-keeping with modern trends, Sykes also frequently takes a number of influential social media personalities on holiday, who post about their experience on various channels, in an attempt to increase our organic reach even further. Past guests have included TV personality Scarlett Moffatt, singer and actor Shayne Ward and Coronation Street’s Sophie Webster.
The continuous hard work of our PR Team help to increase Sykes’ reach across the UK’s most popular newspapers, consistently earning valuable coverage in publications such as The Times, The Guardian and The Mirror.
Sykes’ PR activity can include all manner of content, from sharing our expert industry knowledge and hosting journalist trips to our properties, to promoting special offers and shouting about the finest holiday homes on our books.
promotion of our expert industry info, special offers, and standout properties, as well as hosting journalist stays and creating larger scale PR campaigns throughout the year.
Our network of significant global partners exceeds 500 and continues to grow, with some of the travel industry’s biggest names such as Airbnb, Expedia and Booking.com helping to increase our global reach.
Appearing on our partners’ sites requires no extra effort or cost from our owners, and they help your properties reach potential customers right across the world.
*Based on a 7 bedroom property in the Lake District with bookings between October 2017 to September 2018.
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