In terms of Capital Gains Tax (CGT), a normal residential let property is classed as an investment. However, a...
Welcome to your October Owner Q&A!
Confused about how to price your property? Rachel, Sales and Operations Manager for Property Recruitment here at Sykes Holiday Cottages, is back to answer your questions.
The cost of a break is normally top of the list of customer considerations when they’re looking to book, and they usually have a fairly clear idea in their head of how much they want to spend.
Because of this, pricing your property too high means you could be putting potential bookings at jeopardy; but, at the same time, if you price your holiday home too low, holiday seekers will easily start to question its quality.
As part of the Sykes Family, our owners have totally free access to Income Maximisation, our industry-leading pricing structure that keeps your property aligned with all the complex shifts in customer needs, trends, and patterns across the market.
To make sure our owners have less hassle and more great bookings, our specialists continually monitor demand for your property type and location, locally and nationally.
When demand is high, your pricing is increased to secure you a higher income per booking. Then, during quieter periods, we carefully lower your pricing to maximise the likelihood of bookings, since it’s normally better to have a week booked at a slightly lower price than for your property to remain empty without any income coming in.
There are three simple pricing tiers for you to choose from:
Whatever pricing tier you choose, opting in to Income Maximisation is simple.
As an existing owner, just click the link with this video to log into your Owner Portal. From there, select the pricing tab and scroll down the page to the Income Maximisation Options section, to select the option that suits you. And that’s it!
If you’d like to chat more with us about Income Maximisation, just give our Pricing Team a call on 01244 352413 and select option 4.
Or for further information, take a look at our guide on how to price your holiday home.
*Based on a 7 bedroom property in the Lake District with bookings between October 2017 to September 2018.
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