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Following in the footsteps of Kim Kardashian, Arnold Schwarznegger and David Beckham, the Bournemouth Tourism Marketing Group have produced a hilarious spoof of the Visit California advert. Featuring famous local residents like football manager Harry Redknapp, Blur musician Alex James and comedienne Debra Stephenson, the advert attempts to challenge the misconception that Bournemouth is a retirement community, just like the Californian original.


If you haven’t seen the advert yet, here it is!



If you’re anything like me, you’ll be dreaming of a holiday in Bournemouth so here’s the Sykes’ guide to making the very best of this south coast gem.


Brilliant Bournemouth

Bournemouth may have a reputation as being the retirement destination of choice but with great shopping, beaches and attractions if I had days of free time to fill, Dorset would be top of my list.  With seven miles of golden sand, Bournemouth’s beach is a great choice for families with lifeguards 365 days a year, a pier packed with amusements and a land train to take you to pretty Boscombe.  The fabulous seaside tradition of hiring beach hut is said to have originated in Bournemouth so why not hire your very own hut while you’re on holiday?  Away from the beach, the area’s award-winning parks and gardens are the perfect spot for some quiet reflection while the city centre arcades are ideal for a spot of retail therapy.  As the sun sets, Bournemouth is the place to be with a fantastic year-round schedule of entertainment and events at the Pavilion Theatre and International Centre.  The bustling university town guarantees a great night-time vibe in the many bars and restaurants located in The Triangle.


Gorgeous Beaches

Dorset’s Jurassic coastline is a huge draw for those visiting the south coast with stunning beaches at Bournemouth, Poole and Swanage to name a few.  England’s first natural World Heritage Site stretches for almost 100 miles and offers keen geologists a glimpse of dramatic rock formations at Old Harry Rocks and Durdle Door.  The average California temperature may beat the warmest of Bournemouth days by almost 10 degrees but on a warm day you’ll find the beaches packed with sun worshippers.  Nearby Poole is a haven for watersports enthusiasts with windsurfers and sailors flocking to the harbour.  There’s plenty to keep you entertained at the beach aside from sunbathing; stroll or cycle along the prom from Bournemouth to Poole for wonderful coastal views and enjoy an ice cream at one of the beachside huts.

Durdle Door

Delicious Food

So Dorset may not be able to cater to those with a Californian macrobiotic diet, but the south coast does boast seriously good food.  Often overlooked in favour of foodie Cornwall, Dorset is well worth exploring from a culinary point of view.  The mantra ‘the local the better’ is evident in most of the region’s restaurants with Poole Bay sea bass, Portland crab and oysters regularly featuring on menus across Dorset.  While the cream tea may be more familiar further south, Dorset is no stranger to delicious clotted cream and it’s best enjoyed with the local apple cake.  With the wealth of great produce on offer, it’s little wonder that a growing number of celebrity chefs are queuing up to open restaurants in Dorset meaning you’ll be spoilt for choice when choosing where to eat.

Bridport 2011: Dorset-shur Apple cake was consumed

So what are you waiting for?  Why not view our great holiday cottages in Dorset and start planning your trip to Bournemouth today?

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