{"id":33769,"date":"2018-05-29T09:36:03","date_gmt":"2018-05-29T08:36:03","guid":{"rendered":"https:\/\/www.sykescottages.co.uk\/blog\/?p=33769"},"modified":"2023-02-02T09:43:50","modified_gmt":"2023-02-02T09:43:50","slug":"staycation-index-2018","status":"publish","type":"post","link":"https:\/\/www.sykescottages.co.uk\/blog\/staycation-index-2018\/","title":{"rendered":"The Sykes Staycation Index 2018"},"content":{"rendered":"<h2>An in-depth review of the holiday let and staycation market in the UK<\/h2>\n<p><a href=\"https:\/\/www.sykescottages.co.uk\/blog\/staycation-index-2019\/\">Looking for the 2019 version of Sykes Cottages Staycation Index? Click here.<\/a><\/p>\n<h3>What\u2019s in this report:<\/h3>\n<p><a href=\"#welcome\">Welcome<\/a> | <span style=\"white-space: nowrap;\"><a href=\"#state\">The State of the Staycation market<\/a><\/span> | <span style=\"white-space: nowrap;\"><a href=\"#hotspots\">Holiday hotspots in the UK &#8211; where do we holiday?<\/a><\/span> | <span style=\"white-space: nowrap;\"><a href=\"#staycationers\">The staycationers &#8211; how do we holiday?<\/a><\/span> | <span style=\"white-space: nowrap;\"><a href=\"#owners\">The holiday home owners \u2013 who helps us holiday?<\/a><\/span> | <span style=\"white-space: nowrap;\"><a href=\"#conclusion\">Conclusions<\/a><\/span><\/p>\n<p><a href=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/State-of-Staycations-v5.pdf\" target=\"_blank\" rel=\"noopener\"><button><big>Download the full Report<\/big><\/button><\/a><\/p>\n<hr \/>\n<h2 id=\"welcome\">Welcome to the Sykes Staycation Index 2018<\/h2>\n<p>At Sykes Holiday Cottages, we\u2019re able to paint a clear picture of the UK\u2019s staycation habits. Here we bring you our insight into the growing trend of holidaying closer to home.<\/p>\n<p>In our inaugural Staycation Index, we reveal what Britain wants when it comes to holidaying closer to home. Over the years, the nation\u2019s love of a staycation has gone from strength to strength. According to the latest figures from VisitBritain, there were 59 million staycations in the UK last year, up by almost 6% on 2016.<\/p>\n<p>The UK boasts four countries, 94,525 square miles, 7,723 miles of <a href=\"https:\/\/www.sykescottages.co.uk\/coastal-cottages.html\" target=\"_blank\" rel=\"noopener\">coastline<\/a>, 69 <a href=\"https:\/\/www.sykescottages.co.uk\/uk-city-breaks.html\" target=\"_blank\" rel=\"noopener\">cities<\/a>, 46 Areas of Outstanding Natural Beauty and <a href=\"https:\/\/www.sykescottages.co.uk\/national-park-cottages.html\" target=\"_blank\" rel=\"noopener\">15 national parks<\/a>. Why on earth would you go anywhere else?<\/p>\n<p>Whether it\u2019s the <a href=\"https:\/\/www.sykescottages.co.uk\/coastal-cottages-cornwall.html\" target=\"_blank\" rel=\"noopener\">Cornish coastline<\/a>, quintessentially English <a href=\"https:\/\/www.sykescottages.co.uk\/cotswolds-holiday-cottages.html\" target=\"_blank\" rel=\"noopener\">cottages in the Cotswolds<\/a> or rugged <a href=\"https:\/\/www.sykescottages.co.uk\/lake-district-holiday-cottages.html\" target=\"_blank\" rel=\"noopener\">fells of the Lake District<\/a> \u2013 the lure of our beautiful isles has persuaded millions to stay closer to home for their holidays.<\/p>\n<p>In recognising all that\u2019s on offer on our doorstep, we also know that the total spend on staycations in 2017 was \u00a323.7 billion &#8211; up 3% on 2016.<\/p>\n<p>At Sykes Holiday Cottages we\u2019re immensely proud to promote all that the UK has to offer. For more than 25 years we\u2019ve developed a deep understanding of trends and travel developments and know not only how holidaymakers behave today, but how they\u2019re likely to holiday in the future.<\/p>\n<p>We wanted to launch this index to help paint a picture of the scope of the staycation market, based on our bookings data. Using this, we can see emerging hotspots and predict longer-term growth opportunities for the sector.<\/p>\n<p>Every spring, we plan to review our annual bookings data to deepen our understanding of what is happening in the market now, and provide predictions on what will shape the way we travel in the UK in future.<\/p>\n<p>Our insights team will tell you about the most sought-after regions, towns, property types and features. When are people booking? Who plans to book for the future? And what makes them stay closer to home for their holidays?<\/p>\n<p>Welcome to our first edition.<\/p>\n<p><big><strong>Graham Donoghue CEO, Sykes Holiday Cottages.<\/strong><\/big><\/p>\n<hr \/>\n<h2 id=\"state\">The state of the staycation market<\/h2>\n<p>Sykes Holiday Cottages bookings data has been analysed extensively by our insights team to reveal the top trends in our industry. Looking at what\u2019s hot, and what\u2019s not when it comes to holidaying closer to home. We have also polled more than 2,000 UK adults to get their views on what makes the perfect staycation. A holiday taken in the UK. This includes all trips away from your home, whether that be weekend breaks, longer two week stays or shorter retreats.<\/p>\n<p>VisitBritain says there was a 5.8% rise in domestic holidays in the UK in 2017. Our booking data supports this trend. We\u2019ve found:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"staycation-desktop\" style=\"width: 100%; height: 100%;\" src=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/State-of-Staycations-UK-Tourism-Statistics.jpg\" alt=\"State of Staycations - UK Tourism Statistics\" width=\"1920\" height=\"1417\" align=\"left\" \/><\/p>\n<p><img decoding=\"async\" class=\"staycation-mobile\" style=\"width: 100%; height: 100%;\" src=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/State-of-Staycations-UK-Tourism-Statistics-2018-mobile.jpg\" alt=\"State of Staycations - UK Tourism Statistics 2018 - mobile\" width=\"750\" height=\"2160\" \/><\/p>\n<hr \/>\n<h2 id=\"hotspots\">Holiday hotspots in the UK<\/h2>\n<h3>A closer look at where we\u2019re holidaying \u2013 top regions<\/h3>\n<p>Over the years there\u2019s been a handful of distinguished holiday hotspots that stand out across the UK. Here we reveal the current most sought-after regions and towns.<\/p>\n<p>While <a href=\"https:\/\/www.sykescottages.co.uk\/devon-holiday-cottages.html\" target=\"_blank\" rel=\"noopener\">Devon<\/a> and <a href=\"https:\/\/www.sykescottages.co.uk\/cornwall-holiday-cottages.html\" target=\"_blank\" rel=\"noopener\">Cornwall<\/a> remain holders of the crown for most-booked destinations, new towns and resorts are quickly rising up the ranks and closing the gap. Last year (2017), saw steep rises in bookings to <a href=\"https:\/\/www.sykescottages.co.uk\/en\/scotland\/\" target=\"_blank\" rel=\"noopener\">Scotland<\/a> and <a href=\"https:\/\/www.sykescottages.co.uk\/en\/wales\/\" target=\"_blank\" rel=\"noopener\">Wales<\/a>, begging the question as to whether 2018 could see a change in the number one spot.<\/p>\n<h3>Top 10 most popular regions for bookings in 2017<\/h3>\n<div style=\"width: 100%; height: 400px;\">\n<div style=\"width: 50%; float: left;\">\n<ol>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/south-west-cottages.html\" target=\"_blank\" rel=\"noopener\">South West England<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/north-wales-cottages.html\" target=\"_blank\" rel=\"noopener\">North Wales<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/cumbria-holiday-cottages.html\" target=\"_blank\" rel=\"noopener\">Cumbria<\/a> and the <a href=\"https:\/\/www.sykescottages.co.uk\/lake-district-holiday-cottages.html\" target=\"_blank\" rel=\"noopener\">Lake District<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/yorkshire-moors-cottages.html\" target=\"_blank\" rel=\"noopener\">North York Moors<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/yorkshire-dales-cottages.html\" target=\"_blank\" rel=\"noopener\">Yorkshire Dales<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/peak-district-holiday-cottages.html\" target=\"_blank\" rel=\"noopener\">Peak District<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/heart-of-england-cottages.html\" target=\"_blank\" rel=\"noopener\">Heart of England<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/east-anglia-cottages.html\" target=\"_blank\" rel=\"noopener\">East Anglia<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/south-wales-cottages.html\" target=\"_blank\" rel=\"noopener\">South Wales<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/scottish-highlands-cottages.html\" target=\"_blank\" rel=\"noopener\">Highlands<\/a> and <a href=\"https:\/\/www.sykescottages.co.uk\/scottish-islands-cottages.html\" target=\"_blank\" rel=\"noopener\">Scottish Islands<\/a><\/li>\n<\/ol>\n<\/div>\n<div style=\"width: 50%; float: right;\"><img decoding=\"async\" class=\"wp-image-35166 size-full alignleft\" src=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Top-10-most-popular-regions-for-a-UK-holiday.jpg\" alt=\"Top 10 most popular regions for a UK holiday\" width=\"200\" height=\"379\" srcset=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Top-10-most-popular-regions-for-a-UK-holiday.jpg 600w, https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Top-10-most-popular-regions-for-a-UK-holiday-158x300.jpg 158w, https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Top-10-most-popular-regions-for-a-UK-holiday-264x500.jpg 264w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h3>Top 10 fastest-growing regions for bookings in 2017 (from 2016)<\/h3>\n<div style=\"width: 100%; height: 400px;\">\n<div style=\"width: 50%; float: left;\">\n<ol>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/south-coast-cottages.html\" target=\"_blank\" rel=\"noopener\">South Coast England<\/a><\/li>\n<li>Midlands<\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/south-scotland-cottages.html\" target=\"_blank\" rel=\"noopener\">Southern Scotland<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/mid-wales-cottages.html\" target=\"_blank\" rel=\"noopener\">Mid Wales<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/north-wales-cottages.html\" target=\"_blank\" rel=\"noopener\">North Wales<\/a><\/li>\n<li>Central Scotland<\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/south-west-cottages.html\" target=\"_blank\" rel=\"noopener\">South West England<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/south-wales-cottages.html\" target=\"_blank\" rel=\"noopener\">South Wales<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/yorkshire-moors-cottages.html\" target=\"_blank\" rel=\"noopener\">North York Moors<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/cumbria-holiday-cottages.html\" target=\"_blank\" rel=\"noopener\">Cumbria<\/a> and the <a href=\"https:\/\/www.sykescottages.co.uk\/lake-district-holiday-cottages.html\" target=\"_blank\" rel=\"noopener\">Lake District<\/a><\/li>\n<\/ol>\n<\/div>\n<div style=\"width: 50%; float: right;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35177\" src=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Top-10-fastest-growing-regions-for-Cottage-Holidays.jpg\" alt=\"Top 10 fastest-growing regions for\" width=\"200\" height=\"379\" srcset=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Top-10-fastest-growing-regions-for-Cottage-Holidays.jpg 600w, https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Top-10-fastest-growing-regions-for-Cottage-Holidays-158x300.jpg 158w, https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Top-10-fastest-growing-regions-for-Cottage-Holidays-264x500.jpg 264w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/div>\n<\/div>\n<h3>Most popular region<\/h3>\n<ul>\n<li><strong>2014:<\/strong> <a href=\"https:\/\/www.sykescottages.co.uk\/north-wales-cottages.html\" target=\"_blank\" rel=\"noopener\">North Wales<\/a><\/li>\n<li><strong>2015-2017:<\/strong> <a href=\"https:\/\/www.sykescottages.co.uk\/south-west-cottages.html\" target=\"_blank\" rel=\"noopener\">South West England<\/a><\/li>\n<\/ul>\n<hr \/>\n<h2 id=\"closelook\">A closer look at where we\u2019re holidaying \u2013 top towns<\/h2>\n<div style=\"width: 100%; height: 400px;\">\n<div style=\"width: 50%; float: left;\">\n<ol>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/yarmouth-cottages.html\" target=\"_blank\" rel=\"noopener\">Yarmouth<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/whitby-holiday-cottages.html\" target=\"_blank\" rel=\"noopener\">Whitby<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/filey-cottages.html\" target=\"_blank\" rel=\"noopener\">Filey<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/falmouth-cottages.html\" target=\"_blank\" rel=\"noopener\">Falmouth<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/windermere-cottages.html\" target=\"_blank\" rel=\"noopener\">Windermere<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/scarborough-cottages.html\" target=\"_blank\" rel=\"noopener\">Scarborough<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/pickering-cottages.html\" target=\"_blank\" rel=\"noopener\">Pickering<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/benllech-cottages.html\" target=\"_blank\" rel=\"noopener\">Benllech<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/beadnell-cottages.html\" target=\"_blank\" rel=\"noopener\">Beadnell<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/llandudno-cottages.html\" target=\"_blank\" rel=\"noopener\">Llandudno<\/a><\/li>\n<\/ol>\n<\/div>\n<div style=\"width: 50%; float: right;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35195 size-full\" src=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Top-10-most-popular-towns-for-bookings-in-2017.jpg\" alt=\"Top 10 most popular towns for bookings in 2017\" width=\"200\" height=\"379\" \/><\/div>\n<\/div>\n<h3>Interesting facts<\/h3>\n<ul>\n<li>From 2014 to 2016, the most popular town was <a href=\"https:\/\/www.sykescottages.co.uk\/whitby-holiday-cottages.html\" target=\"_blank\" rel=\"noopener\">Whitby<\/a>.<\/li>\n<li>In 2017 most popular town was <a href=\"https:\/\/www.sykescottages.co.uk\/yarmouth-cottages.html\" target=\"_blank\" rel=\"noopener\">Yarmouth<\/a> and <a href=\"https:\/\/www.sykescottages.co.uk\/west-bay-club\" target=\"_blank\" rel=\"noopener\">The West Bay Club &amp; Spa<\/a>\u00a0was the most popular place to stay in Yarmouth (with 95 properties available).<\/li>\n<li>80% of the most popular towns are close to the <a href=\"https:\/\/www.sykescottages.co.uk\/seaside-cottages.html\" target=\"_blank\" rel=\"noopener\">seaside<\/a>.<\/li>\n<\/ul>\n<hr \/>\n<h2 id=\"staycationers\">The staycationers<\/h2>\n<h3>How do Britons like to holiday in the UK, and how has this changed over time?<\/h3>\n<p>We\u2019ve established that the nation is a firm believer in the staycation. But who exactly are the staycationers, and what are they looking for?<\/p>\n<p>Here we explore the key characteristics of the Brits who love to holiday on home turf, and what style of break they prefer. From longer retreats in modern <a href=\"https:\/\/www.sykescottages.co.uk\/coastal-cottages.html\" target=\"_blank\" rel=\"noopener\">coastal properties<\/a>, to short-stays in unique <a href=\"https:\/\/www.sykescottages.co.uk\/lighthouse-holiday-accommodation.html\" target=\"_blank\" rel=\"noopener\">lighthouse conversions<\/a> and <a href=\"https:\/\/www.sykescottages.co.uk\/cosy-cottages.html\" target=\"_blank\" rel=\"noopener\">cosy traditional cottage breaks<\/a>, we reveal the most popular staycation.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"staycation-desktop\" style=\"width: 100%; height: 100%;\" src=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/British-Holiday-Stats-UK-Holiday-Report-2018.jpg\" alt=\"British Holiday Stats - UK Holiday Report 2018\" width=\"1920\" height=\"1225\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"staycation-mobile\" style=\"width: 100%; height: 100%;\" src=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/British-Holiday-Stats-UK-Holiday-Report-2018-mobile.jpg\" alt=\"British Holiday Stats - UK Holiday Report 2018 - mobile\" width=\"750\" height=\"2050\" \/><\/p>\n<h3>The most popular property features are<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/cottages-with-enclosed-gardens.html\" target=\"_blank\" rel=\"noopener\">Garden<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/cottages-with-wi-fi.html\" target=\"_blank\" rel=\"noopener\">WiFi<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/cottages-parking.html\" target=\"_blank\" rel=\"noopener\">Off-road parking<\/a><\/li>\n<li>Dishwasher<\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/baby-friendly-cottages.html\" target=\"_blank\" rel=\"noopener\">Cot<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/toddler-friendly-cottages.html\" target=\"_blank\" rel=\"noopener\">High chair<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/cottages-with-open-fire.html\" target=\"_blank\" rel=\"noopener\">Open fire<\/a><\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/cottages-near-a-pub.html\" target=\"_blank\" rel=\"noopener\">Near a pub<\/a><\/li>\n<li>Near a shop<\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/sea-view-cottages.html\" target=\"_blank\" rel=\"noopener\">Seaview <\/a><\/li>\n<\/ul>\n<h3>The rise in pet-friendly breaks<\/h3>\n<p>Every member of the family deserves a break \u2013 including the four-legged ones. We have more than 5,000 <a href=\"https:\/\/www.sykescottages.co.uk\/pet-friendly-cottages.html\" target=\"_blank\" rel=\"noopener\">pet-friendly properties<\/a> on our books, and see this as a growing trend throughout 2018 and beyond. Holidaying at home means you can bring your canines to the Pennines, enjoy walkies in <a href=\"https:\/\/www.sykescottages.co.uk\/pet-friendly-cottages-wales.html\" target=\"_blank\" rel=\"noopener\">Wales<\/a>, or take your pooch on a break to the <a href=\"https:\/\/www.sykescottages.co.uk\/pet-friendly-cottages-peak-district.html\" target=\"_blank\" rel=\"noopener\">Peak District<\/a>.<\/p>\n<h3>The rise in luxury \u2018bubble breaks\u2019<\/h3>\n<p>We\u2019ve seen the popularity of <a href=\"https:\/\/www.sykescottages.co.uk\/luxury-cottages.html\" target=\"_blank\" rel=\"noopener\">luxury holiday homes<\/a> go through the roof as Britons look for affordable, but indulgent, holidays closer to home \u2013 which is why we offer more than 1,000 properties with <a href=\"https:\/\/www.sykescottages.co.uk\/cottages-with-hot-tubs.html\" target=\"_blank\" rel=\"noopener\">hot tubs<\/a> and <a href=\"https:\/\/www.sykescottages.co.uk\/cottages-with-swimming-pools.html\" target=\"_blank\" rel=\"noopener\">swimming pools<\/a> across the UK.<\/p>\n<h3>The rise in quirky stays<\/h3>\n<p>While luxury cottages remain the most popular, we know Britons are seeking opportunities to staycation in <a href=\"https:\/\/www.sykescottages.co.uk\/unusual-cottages.html\" target=\"_blank\" rel=\"noopener\">weird and wonderful properties<\/a> across the UK. We\u2019ve got over 400 <a href=\"https:\/\/www.sykescottages.co.uk\/barn-conversion-holidays.html\" target=\"_blank\" rel=\"noopener\">converted barn<\/a>s, 950 <a href=\"https:\/\/www.sykescottages.co.uk\/farm-cottages.html\" target=\"_blank\" rel=\"noopener\">properties situated on a farm<\/a>, 21 <a href=\"https:\/\/www.sykescottages.co.uk\/shepherds-huts.html\" target=\"_blank\" rel=\"noopener\">shepherd\u2019s huts<\/a>, 30 converted chapels or churches, six <a href=\"https:\/\/www.sykescottages.co.uk\/uk-holiday-yurts.html\" target=\"_blank\" rel=\"noopener\">yurts<\/a> and even one <a href=\"https:\/\/www.sykescottages.co.uk\/cottage\/Peak-District-Peak-District-Derbyshire-Dales-Darley-Bridge\/Cambridge-Lodge-903901.html\" target=\"_blank\" rel=\"noopener\">converted water tank<\/a> and one <a href=\"https:\/\/www.sykescottages.co.uk\/cottage\/North-York-Moors-Coast-High-Hawsker\/Converted-Railway-Carriage-3877.html\" target=\"_blank\" rel=\"noopener\">converted railway carriage<\/a>.<\/p>\n<h3>The rise in experience-led trips<\/h3>\n<p>We also know that while Brits love to relax and unwind, many seek staycation locations that allow them to get active. Given the majority of our properties are based in rural areas, we find our customers are likely to take full advantage of <a href=\"https:\/\/www.sykescottages.co.uk\/country-cottages.html\" target=\"_blank\" rel=\"noopener\">countryside pursuits<\/a> \u2013 whether that be <a href=\"https:\/\/www.sykescottages.co.uk\/cottages-for-birdwatching.html\" target=\"_blank\" rel=\"noopener\">birdwatching<\/a>, <a href=\"https:\/\/www.sykescottages.co.uk\/fishing-cottages.html\" target=\"_blank\" rel=\"noopener\">fishing<\/a>, <a href=\"https:\/\/www.sykescottages.co.uk\/cottages-for-walking.html\" target=\"_blank\" rel=\"noopener\">walking<\/a> and for some, more adrenaline filled sports like rock climbing and mountaineering.<\/p>\n<div style=\"display: flex; flex-wrap: wrap; padding-bottom: 30px;\">\n<div style=\"flex: 1; flex-basis: 320px; display: flex; flex-wrap: wrap;\">\n<div style=\"flex: 1; flex-basis: 200px; padding: 10px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35200\" src=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Most-booked-holiday-cottage-property-in-2018.jpg\" alt=\"Most-booked holiday cottage property in 2018\" width=\"150\" height=\"195\" srcset=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Most-booked-holiday-cottage-property-in-2018.jpg 400w, https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Most-booked-holiday-cottage-property-in-2018-231x300.jpg 231w, https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Most-booked-holiday-cottage-property-in-2018-385x500.jpg 385w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div>\n<div style=\"flex: 2; flex-basis: 100px; padding: 10px; vertical-align: middle; position: relative;\"><span style=\"position: absolute; bottom: 40px;\"><strong>Most-booked property<\/strong><br \/>\nA pet-friendly, 3-bed property with an open fire, WiFi, a garden, off-road parking and a dishwasher.<\/span><\/div>\n<\/div>\n<div style=\"flex: 1; flex-basis: 320px; display: flex; flex-wrap: wrap; padding: 10px;\">\n<div style=\"flex: 2; flex-basis: 100px; vertical-align: middle; position: relative;\"><span style=\"position: absolute; bottom: 40px;\"><strong>Large holiday cottages<\/strong><br \/>\nBookings of properties with 11+ bedrooms have almost trebled since 2014.<\/span><strong><br \/>\n<\/strong><\/div>\n<div style=\"flex: 1; flex-basis: 200px; padding: 10px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35201\" src=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/How-popular-are-large-holiday-cottages.jpg\" alt=\"How popular are large holiday cottages\" width=\"150\" height=\"195\" srcset=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/How-popular-are-large-holiday-cottages.jpg 400w, https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/How-popular-are-large-holiday-cottages-231x300.jpg 231w, https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/How-popular-are-large-holiday-cottages-385x500.jpg 385w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div>\n<\/div>\n<\/div>\n<hr \/>\n<h2>Case study: The staycation family<\/h2>\n<p>Jillian Courtney and Craig Jenkins, along with their eight-year-old daughter Penny, took a trip to the <a href=\"https:\/\/www.sykescottages.co.uk\/inspiration\/holidays\/lake-district\/\" target=\"_blank\" rel=\"noopener\">Lake District<\/a> last year. The couple wanted a hassle-free break, which allowed them to spend time together as a family exploring the outdoors \u2013 they were so surprised by how much they enjoyed themselves, they\u2019re now planning a 2018 staycation to the <a href=\"https:\/\/www.sykescottages.co.uk\/inspiration\/holidays\/isle-of-wight\/\" target=\"_blank\" rel=\"noopener\">Isle of Wight<\/a>.<\/p>\n<p>Jillian Courtney said: \u201cI always enjoyed going on holiday in South Wales growing up, and I wanted Penny to have the same experience. We\u2019ve been abroad previously but not only was it expensive, there was so much planning involved it didn\u2019t really feel like a relaxing break! I\u2019d always worried that Penny might find staying in the UK boring, but the opposite turned out to be true. We got to make the most of the outdoors on our Lake District adventure; we cycled and picnicked, and even got to bring along some home comforts with us! We were lucky with the weather too, and on the one day it did rain, we had a family baking and film day curled up on the sofa.&#8221;<\/p>\n<p>\u201cMy favourite thing about staying at a holiday cottage is that it instantly feels like home. We felt refreshed when we finally made it back to Bramble Cottage in Maryport, rather than tired and cranky after waiting in the airport security queue. I\u2019m getting to visit places I\u2019ve never been before in the UK, and we\u2019re already counting down the days to this year\u2019s summer holiday in the Isle of Wight!\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35244\" style=\"width: 100%; height: 100%;\" src=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Case-study-The-staycation-family-Jillian-Courtney-and-Craig-Jenkins.jpg\" alt=\"Case study - The staycation family - Jillian Courtney and Craig Jenkins\" width=\"960\" height=\"350\" srcset=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Case-study-The-staycation-family-Jillian-Courtney-and-Craig-Jenkins.jpg 960w, https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Case-study-The-staycation-family-Jillian-Courtney-and-Craig-Jenkins-300x109.jpg 300w, https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Case-study-The-staycation-family-Jillian-Courtney-and-Craig-Jenkins-768x280.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<hr \/>\n<h2 id=\"whoholidays\">A closer look at who holidays at home<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"staycation-desktop\" style=\"width: 100%; height: 100%;\" src=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Staycations-UK-holiday-statistics.jpg\" alt=\"Staycations - UK holiday statistics\" width=\"1920\" height=\"2058\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"staycation-mobile\" style=\"width: 100%; height: 100%;\" src=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Staycations-UK-holiday-statistics-mobile.jpg\" alt=\"Staycations - UK holiday statistics - mobile\" width=\"750\" height=\"2900\" \/><\/p>\n<hr \/>\n<h2 id=\"owners\">The holiday home owners<\/h2>\n<h3>Who are the people behind our staycations \u2013 and what do they get out of it?<\/h3>\n<p>Without holiday-let owners opening up their homes, none of this would be possible. From quaint country cottages to grand manor estates and modern <a href=\"https:\/\/www.sykescottages.co.uk\/uk-holiday-apartments.html\" target=\"_blank\" rel=\"noopener\">apartments<\/a>, we work with a whole host of different property owners up and down the country.<\/p>\n<p>Holiday letting can be a profitable business, with our owners earning on average \u00a318,000 annually through bookings. We\u2019ve become experts in what attracts holidaymakers, so we know just what to offer to get more bookings through the door, whether that be a hot tub, <a href=\"https:\/\/www.sykescottages.co.uk\/cottages-with-games-room.html\" target=\"_blank\" rel=\"noopener\">games room<\/a> or fast <a href=\"https:\/\/www.sykescottages.co.uk\/cottages-with-wi-fi.html\" target=\"_blank\" rel=\"noopener\">WiFi<\/a>.<\/p>\n<h3><strong>Did<\/strong> you<strong> know&#8230;<\/strong><\/h3>\n<ul>\n<li>\u00a318,000 is the average gross income of a holiday let property.<\/li>\n<li>Coastal properties make 10% more than other properties in the same region.<\/li>\n<li>Owners who accept <a href=\"https:\/\/www.sykescottages.co.uk\/winter-short-breaks-uk.html\" target=\"_blank\" rel=\"noopener\">short breaks in winter<\/a> earn 30% more in the winter period.<\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/national-park-cottages.html\" target=\"_blank\" rel=\"noopener\">Properties in national parks<\/a> also earn 10% more than other properties in the same region.<\/li>\n<\/ul>\n<h3>Top five earning regions<\/h3>\n<ol>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/dorset-holiday-cottages.html\" target=\"_blank\" rel=\"noopener\"><strong>Dorset<\/strong><\/a><br \/>\n2-bed: \u00a316,000<br \/>\n4-bed: \u00a343,000<\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/lake-district-holiday-cottages.html\" target=\"_blank\" rel=\"noopener\"><strong>Lake District<\/strong><\/a><br \/>\n2-bed: \u00a316,000<br \/>\n4-bed: \u00a328,000<\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/peak-district-holiday-cottages.html\" target=\"_blank\" rel=\"noopener\"><strong>Peak District<\/strong><\/a><br \/>\n2-bed: \u00a314,000<br \/>\n4-bed: \u00a329,000<\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/south-coast-cottages.html\" target=\"_blank\" rel=\"noopener\"><strong>South Coast England<\/strong><\/a><br \/>\n2-bed: \u00a315,000<br \/>\n4-bed: \u00a328,000<\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/heart-of-england-cottages.html\" target=\"_blank\" rel=\"noopener\"><strong>Heart of England<\/strong><\/a><br \/>\n2-bed: \u00a314,000<br \/>\n4-bed: \u00a326,000<\/li>\n<\/ol>\n<h3>Money-earning property features include:<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/pet-friendly-cottages.html\" target=\"_blank\" rel=\"noopener\">Pet-friendly<\/a>&#8230; 10% more<\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/cottages-with-wi-fi.html\" target=\"_blank\" rel=\"noopener\">WiFi<\/a>&#8230; 20% more<\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/cottages-with-open-fire.html\" target=\"_blank\" rel=\"noopener\">Open fire<\/a>&#8230; 20% more<\/li>\n<li><a href=\"https:\/\/www.sykescottages.co.uk\/cottages-with-games-room.html\" target=\"_blank\" rel=\"noopener\">Games room<\/a>&#8230; 39% more<\/li>\n<\/ul>\n<p><big><strong>9-10 bedroom properties make, on average, \u00a378,000 a year<\/strong><\/big><\/p>\n<ul>\n<li>18% of Brits would consider becoming a holiday let owner to earn more income.<\/li>\n<li>31% of 18-24-year-olds are open to letting out their home (or part of it) to holidaymakers.<\/li>\n<li>23% of Londoners would consider becoming a holiday home owner.<\/li>\n<\/ul>\n<p><strong>Interested in letting out your property? <a href=\"https:\/\/www.sykescottages.co.uk\/letyourcottage\/\" target=\"_blank\" rel=\"noopener\">Request Your Free Owner\u2019s Pack Today<\/a>.<\/strong><\/p>\n<hr \/>\n<h2 id=\"casecouple\">Case study &#8211; The holiday home couple<\/h2>\n<h3>Retired teachers who swapped pencils for paintbrushes \u2013 and earn \u00a318,000 on their renovated cottage.<\/h3>\n<p>Deborah and Trevor Harris, retired teachers from the South East, took on the challenge of renovating their farmhouse in Winsham, <a href=\"https:\/\/www.sykescottages.co.uk\/somerset-cottages.html\" target=\"_blank\" rel=\"noopener\">Somerset<\/a> to transform it into a holiday cottage. The couple made the move to South Somerset after researching the area for several years. When they found Church Farmhouse in August 2014, they fell straight away for its rustic charm. Since then, they\u2019ve not looked back and have had over 40 weeks booked in their first year, hosting 242 guests and 32 pets in total. Letting out their farmhouse has earnt them \u00a318,000 so far \u2013 almost double the \u00a310,000 they first thought and they are expecting even more income in 2018 as the demand for staycations rises.<\/p>\n<p><strong>Deborah and Trevor Harris said:<\/strong> \u201cLetting out Church Farmhouse has been such an adventure and we\u2019ve enjoyed every minute. Hosting our guests in the farmhouse next door and hearing about how they\u2019ve enjoyed the house and surrounding countryside is hugely rewarding. Last year we had families stay for weddings and lots of big groups of old friends reuniting. The children who visit love playing with our cats and dogs and even get involved feeding the chickens too.<\/p>\n<p>\u201cAs well as being an enjoyable experience, we now have a healthy income from the venture. We wanted a comfortable and quiet retirement after our careers in teaching and letting out the farmhouse means we don\u2019t have to worry as much about the future. It\u2019s given us peace of mind so we can spend time and money on the things we enjoy doing the most.\u201d<\/p>\n<p><strong>Interested in letting out your property? <a href=\"https:\/\/www.sykescottages.co.uk\/letyourcottage\/\" target=\"_blank\" rel=\"noopener\">Request Your Free Owner\u2019s Pack Today<\/a>.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35243\" style=\"width: 100%; height: 100%;\" src=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Case-Study-Holiday-home-owner-success-story.jpg\" alt=\"Case Study - Holiday home owner success story\" width=\"960\" height=\"350\" srcset=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Case-Study-Holiday-home-owner-success-story.jpg 960w, https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Case-Study-Holiday-home-owner-success-story-300x109.jpg 300w, https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Case-Study-Holiday-home-owner-success-story-768x280.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<hr \/>\n<h2 id=\"conclusion\">What we\u2019ve found \u2013 our conclusion<\/h2>\n<h3>The report reveals the UK\u2019s favourite destination spots<\/h3>\n<p>2017 proved to be another successful year for the staycation market. Across the board, the leisure and tourism industry thrived. Today more Britons than ever are choosing to holiday in the UK. And that makes us immensely proud.<\/p>\n<p>Our report has revealed the ingredients for a perfect holiday home; a great location and luxury cottage but also an extra eye for the details that matter whether it\u2019s parking, or high speed WiFi. It\u2019s these thoughtful touches that make our family of property owners so special, and means we have the best selection of properties available for holidaymakers.<\/p>\n<p>It\u2019s encouraging to see holidaymakers exploring all corners of the UK, and our fastest-growing regions, the South Coast of England, Midlands and Southern Scotland, are setting the pace.<\/p>\n<p>Tourism is the lifeblood of many communities up and down the UK and friends, families, couples and solo travellers are realising the fun to be had by discovering what\u2019s on offer just beyond their doorstep.<\/p>\n<p>We\u2019ll be tracking these staycation hotspots and more over the next year to provide further insight into the holiday market.<\/p>\n<p>Last year we helped more than one million people go on holiday in the UK. And as the market continues to grow, we\u2019re on track to see an even more successful 2018.<\/p>\n<p>My thanks to our property owners, guests, and the full Sykes Holiday Cottages team.<\/p>\n<p><big><strong>Graham Donoghue CEO, Sykes Holiday Cottages.<\/strong><\/big><\/p>\n<p><a href=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2018\/05\/State-of-Staycations-v5.pdf\" target=\"_blank\" rel=\"noopener\"><button><big>Download the full Report<\/big><\/button><\/a><\/p>\n<hr \/>\n<h3>Contact<\/h3>\n<p>For further information on the report findings, methodology or press enquiries please contact <a href=\"mailto:sykescottages@citypress.co.uk\">sykescottages@citypress.co.uk<\/a><\/p>\n<hr \/>\n<p><small><strong>Methodology:<\/strong>\u00a0Sykes Holiday Cottages\u2019 internal bookings data from January 2014 to December 2017.Full-year bookings data from 2017 was used to provide a snapshot of the staycation market, while comparisons with full-year data from 2014, 2015, and 2016 were used to identify market trends.\u00a0Consumer research was carried out by <a href=\"http:\/\/www.onepoll.com\/\">OnePoll<\/a>, based on a sample size of 2,000 UK adults.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An in-depth review of the holiday let and staycation market in the UK Looking for the 2019 version of Sykes Cottages Staycation Index? Click here. What\u2019s in this report: Welcome | The State of the Staycation market | Holiday hotspots in the UK &#8211; where do we holiday? | The staycationers &#8211; how do we [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":35147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[183],"tags":[],"class_list":["post-33769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.sykescottages.co.uk\/blog\/wp-json\/wp\/v2\/posts\/33769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sykescottages.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sykescottages.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sykescottages.co.uk\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sykescottages.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=33769"}],"version-history":[{"count":0,"href":"https:\/\/www.sykescottages.co.uk\/blog\/wp-json\/wp\/v2\/posts\/33769\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sykescottages.co.uk\/blog\/wp-json\/wp\/v2\/media\/35147"}],"wp:attachment":[{"href":"https:\/\/www.sykescottages.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=33769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sykescottages.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=33769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sykescottages.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=33769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}