{"id":75281,"date":"2024-06-10T16:15:34","date_gmt":"2024-06-10T15:15:34","guid":{"rendered":"https:\/\/www.sykescottages.co.uk\/blog\/?p=75281"},"modified":"2025-06-19T12:39:41","modified_gmt":"2025-06-19T11:39:41","slug":"sykes-staycation-index-2024","status":"publish","type":"post","link":"https:\/\/www.sykescottages.co.uk\/blog\/sykes-staycation-index-2024\/","title":{"rendered":"The Sykes Staycation Index 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"75281\" class=\"elementor elementor-75281\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53d85dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53d85dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98db599\" data-id=\"98db599\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ed1e7b elementor-widget elementor-widget-text-editor\" data-id=\"5ed1e7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our report provides a comprehensive overview of the UK&#8217;s latest travel trends, including the top staycation destinations and factors influencing Brits&#8217; holiday decisions in 2024.<\/p><h3>What&#8217;s in the report?<\/h3><ul><li><a href=\"#where\">Where are Brits holidaying?<\/a><\/li><li><a href=\"#why\">Why are Brits choosing to holiday closer home?<\/a><\/li><li><a href=\"#pop\">Pop culture trends impacting travel trends<\/a><\/li><li><a href=\"#trends\">What&#8217;s trending in 2024?<\/a><\/li><li><a href=\"#trending\">Trending 2024 destinations<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b08da89 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b08da89\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2024\/06\/Sykes-Staycation-Index-2024.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><b>Download the Full Report Here<\/b><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcd0398 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bcd0398\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9172b elementor-widget elementor-widget-image\" data-id=\"7e9172b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"940\" height=\"260\" src=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2024\/06\/Staycation-Index-CTA-banner-2024.jpg\" class=\"attachment-large size-large wp-image-75604\" alt=\"Sykes Staycation Index 2024\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac9e5c elementor-widget elementor-widget-heading\" data-id=\"4ac9e5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Welcome to the Sykes Staycation Index for 2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9777453 elementor-widget elementor-widget-testimonial\" data-id=\"9777453\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"We\u2019re expecting another bumper year \u2013 and summer \u2013 for UK travel with 77% of Brits planning a staycation in 2024, up from 75% who did so last year. With each of these travellers spending on accommodation, food and drink and other experiences, this represents a significant boost to the UK economy and local communities throughout the country.\"\n<br>\n<br>\n\n \n\n\u201cNow in its sixth year, the Sykes Staycation Index is firmly established as an insight-led look at the staycation industry. We also shine a light on the popular destinations and the main trends, as we see them, influencing the choice of a UK getaway this year \u2013 including a desire for more regular escapism and an ever-growing thirst for new adventures close to home.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2024\/06\/Graham-Headshot.jpg\" class=\"attachment-full size-full wp-image-75601\" alt=\"Headshot of Graham Donoghue\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Graham Donoghue<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">CEO, Sykes Holiday Cottages<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e515a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"47e515a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-301f081 elementor-widget elementor-widget-menu-anchor\" data-id=\"301f081\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"where\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4160aa6 elementor-widget elementor-widget-heading\" data-id=\"4160aa6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where are Brits Holidaying?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc0d51a elementor-widget elementor-widget-text-editor\" data-id=\"dc0d51a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this section, we take a look at the current holiday hotspots that Brits are holidaying in, with the South West proving particularly popular this year.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2de302e elementor-widget elementor-widget-heading\" data-id=\"2de302e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10 most popular staycation destinations in 2024, according to consumer research of 2,000 UK adults:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0627b54 elementor-widget elementor-widget-text-editor\" data-id=\"0627b54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><a href=\"https:\/\/www.sykescottages.co.uk\/cornwall-holiday-cottages.html\" target=\"_blank\" rel=\"noopener\">Cornwall<\/a><\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/scottish-highlands-cottages.html\" target=\"_blank\" rel=\"noopener\">Scottish Highlands and Islands<\/a><\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/cottages-near-london.html\" target=\"_blank\" rel=\"noopener\">London<\/a><\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/devon-holiday-cottages.html\" target=\"_blank\" rel=\"noopener\">Devon<\/a><\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/yorkshire-holiday-cottages.html\" target=\"_blank\" rel=\"noopener\">Yorkshire<\/a><\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/cumbria-holiday-cottages.html\" target=\"_blank\" rel=\"noopener\">Cumbria<\/a><\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/north-wales-cottages.html\" target=\"_blank\" rel=\"noopener\">North Wales<\/a><\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/norfolk-holiday-cottages.html\" target=\"_blank\" rel=\"noopener\">Norfolk<\/a><\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/dorset-holiday-cottages.html\" target=\"_blank\" rel=\"noopener\">Dorset<\/a><\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/isle-of-wight-holiday-cottages.html\" target=\"_blank\" rel=\"noopener\">Isle of Wight<\/a><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2650886 elementor-widget elementor-widget-heading\" data-id=\"2650886\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10 most popular locations for summer 2024 bookings:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d7ea867 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7ea867\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-313f311\" data-id=\"313f311\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3118ba4 elementor-widget elementor-widget-text-editor\" data-id=\"3118ba4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><a href=\"https:\/\/www.sykescottages.co.uk\/weymouth-cottages.html\" target=\"_blank\" rel=\"noopener\">Weymouth<\/a>, Dorset<\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/whitby-holiday-cottages.html\" target=\"_blank\" rel=\"noopener\">Whitby<\/a>, <a href=\"https:\/\/www.sykescottages.co.uk\/north-yorkshire-cottages.html\" target=\"_blank\" rel=\"noopener\">North Yorkshire<\/a><\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/keswick-cottages.html\" target=\"_blank\" rel=\"noopener\">Keswick<\/a>, Cumbria<\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/ambleside-cottages.html\" target=\"_blank\" rel=\"noopener\">Ambleside<\/a>, Cumbria<\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/windermere-cottages.html\" target=\"_blank\" rel=\"noopener\">Windermere<\/a>, Cumbria<\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/lyme-regis-cottages.html\" target=\"_blank\" rel=\"noopener\">Lyme Regis<\/a>, Dorset<\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/salcombe-cottages.html\" target=\"_blank\" rel=\"noopener\">Salcombe<\/a>, Devon<\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/scarborough-cottages.html\" target=\"_blank\" rel=\"noopener\">Scarborough<\/a>, North Yorkshire<\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/dartmouth-cottages.html\" target=\"_blank\" rel=\"noopener\">Dartmouth<\/a>, Devon<\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/newquay-cottages.html\" target=\"_blank\" rel=\"noopener\">Newquay<\/a>, Cornwall<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bab5332\" data-id=\"bab5332\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-908c159 elementor-widget elementor-widget-image\" data-id=\"908c159\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"349\" height=\"500\" src=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2024\/06\/10-most-popular\u2028locations.jpg\" class=\"attachment-large size-large wp-image-75745\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-042dd61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"042dd61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f91138b\" data-id=\"f91138b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d870852 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d870852\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be9ef4 elementor-widget elementor-widget-menu-anchor\" data-id=\"7be9ef4\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"why\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdce081 elementor-widget elementor-widget-heading\" data-id=\"bdce081\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why are Brits choosing to holiday closer to home?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdb0069 elementor-widget elementor-widget-text-editor\" data-id=\"fdb0069\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We&#8217;ve looked at the main drivers influencing holiday decisions, and the reasons why people are looking closer to home for a getaway.<\/p><p>We found that 54% of travellers book a holiday purely on the accommodation &#8211; over the location &#8211; and that a hot tub, Wi-Fi and garden are the features they are searching for the most on our website.\u00a0<span style=\"font-size: 1em;\">We also uncovered the following:<\/span><\/p><p><strong>The top three reasons for choosing a staycation over a foreign trip:<\/strong><\/p><ol><li>It&#8217;s easier &#8211; 43%<\/li><li>It&#8217;s less stressful &#8211; 33%<\/li><li>It&#8217;s cheaper &#8211; 32%<\/li><\/ol><p><strong>The top five activities Brits most want to do on staycation:<\/strong><\/p><ol><li>Go on coastal walks<\/li><li>Go on countryside walks<\/li><li>Explore local attractions<\/li><li>Have a pub lunch<\/li><li>Try local restaurants<\/li><\/ol><p><strong>The five most popular types of UK break in 2023:<\/strong><\/p><ol><li>Cottage-style holiday home &#8211; 38%<\/li><li>City break &#8211; 37%<\/li><li>Lakes and mountains &#8211; 33%<\/li><li>Beachfront holiday home &#8211; 31%<\/li><li>Countryside B&amp;B &#8211; 26%<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba06b9f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ba06b9f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-409cc4d elementor-widget elementor-widget-menu-anchor\" data-id=\"409cc4d\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"pop\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-502c3c5 elementor-widget elementor-widget-heading\" data-id=\"502c3c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The pop culture trends impacting travel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88573e5 elementor-widget elementor-widget-text-editor\" data-id=\"88573e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nearly a fifth (17%) of Brits intend to visit somewhere that they&#8217;ve seen on TV or in a film in 2024, which is why we&#8217;ve explored the way pop culture, including popular TV shows and social media, is impacting travel choices.<\/p><p><strong>The top 10 locations impacting UK travel choices:<\/strong><\/p><ol><li><a href=\"https:\/\/www.sykescottages.co.uk\/holiday-cottages-in-northern-ireland.html\" target=\"_blank\" rel=\"noopener\">Northern Ireland<\/a> (Game of Thrones)<\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/edinburgh-cottages.html\" target=\"_blank\" rel=\"noopener\">Edinburgh<\/a> (One Day)<\/li><li>Cornwall (Poldark)<\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/places-to-stay-in-liverpool.html\" target=\"_blank\" rel=\"noopener\">Liverpool<\/a> (The Batman)<\/li><li>Manchester (Fool Me Once)<\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/alnwick-cottages.html\" target=\"_blank\" rel=\"noopener\">Alnwick<\/a> (Harry Potter)<\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/glencoe-cottages.html\" target=\"_blank\" rel=\"noopener\">Glencoe<\/a>, Scottish Highlands (Skyfall)<\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/west-bay-cottages.html\" target=\"_blank\" rel=\"noopener\">West Bay<\/a>, Dorset (Broadchurch)<\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/bath-holiday-cottages.html\" target=\"_blank\" rel=\"noopener\">Bath<\/a> (Persuasion)<\/li><li>Lowick, <a href=\"https:\/\/www.sykescottages.co.uk\/northamptonshire-cottages.html\" target=\"_blank\" rel=\"noopener\">Northamptonshire<\/a> (Saltburn)<\/li><\/ol><p>Social media remains a strong influence on Brits&#8217; travel decisions, with almost a quarter (23%) saying that their travel is heavily influenced by the likes of TikTok and Instagram. 7% of Brits said they go on shorter, but more frequent breaks, purely to post about them on social media.<\/p><p>Staycation activities most inspired by social media include: restaurant reservations, walking routes, national parks, historic sites and museum trips.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d924ca elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1d924ca\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb05960 elementor-widget elementor-widget-menu-anchor\" data-id=\"fb05960\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"trends\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a2b63 elementor-widget elementor-widget-heading\" data-id=\"53a2b63\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What's trending in 2024?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c4efd0 elementor-widget elementor-widget-text-editor\" data-id=\"6c4efd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>1. Staycation Snacking<\/h3><p>22% of Brits are looking to take shorter, more frequent breaks to make the most of their annual leave and experience more of the UK.<\/p><p>Sykes has seen a 9% uplift in long weekend break booking year-on-year in 2024, with the most popular months for these being April and December 2023.<\/p><h3>2. Back to Basics Breaks<\/h3><p>Bookings of pods, yurts and shepherd&#8217;s huts have been steadily increasing over the last few years, up 67% in 2023, with people attracted to the different &#8211; and back to basics &#8211; experience this type of break offers.<\/p><h3>3. Dark Horse Destinations<\/h3><p>This year, Somerset has taken the top spot from Norfolk as the lesser-trodden destination Brits most want to visit. With holidaymakers avoiding high tourism areas and heading to more understated spots instead.<\/p><p>Our research found that 36% of Brits plan to visit locations off the usual tourist trail this year and that 65% of holidaymakers get satisfaction from uncovering lesser-known destinations or attractions.<\/p><h3>4. Experience-Inclusive Breaks<\/h3><p>The ever-growing pursuit to try new things is also influencing travel choices, with more and more of our owners offering on-site experience so guests don&#8217;t have to venture very far.<\/p><p><strong>10 unusual staycation experiences which most appeal to Brits:<\/strong><\/p><ol><li>Wild swimming\u00a0<\/li><li>Visiting caves<\/li><li>Hunting for fossils<\/li><li>Ghost hunting<\/li><li>Hiking with llamas<\/li><li>Participating in unique events such as cheese-rolling<\/li><li>Ziplining<\/li><li>Surfing<\/li><li>Cooking classes<\/li><li>Foraging<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25a7bdc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"25a7bdc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f530d23 elementor-widget elementor-widget-menu-anchor\" data-id=\"f530d23\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"trending\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0795849 elementor-widget elementor-widget-heading\" data-id=\"0795849\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trending 2024 Destinations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8680298 elementor-widget elementor-widget-text-editor\" data-id=\"8680298\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These are the staycation destinations seeing the biggest growth in bookings year-on-year in 2024. With Northumberland being the top &#8216;trending&#8217; UK region this year!<\/p><ol><li><a href=\"https:\/\/www.sykescottages.co.uk\/llanfechell-cottages.html\" target=\"_blank\" rel=\"noopener\">Llanfechell<\/a>, <a href=\"https:\/\/www.sykescottages.co.uk\/anglesey-cottages.html\" target=\"_blank\" rel=\"noopener\">Isle of Anglesey<\/a><\/li><li>Thorpe on the Hill, <a href=\"https:\/\/www.sykescottages.co.uk\/lincolnshire-cottages.html\" target=\"_blank\" rel=\"noopener\">Lincolnshire<\/a><\/li><li>Invergarry, Scottish Highlands<\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/newton-by-the-sea-cottages.html\" target=\"_blank\" rel=\"noopener\">Newton-by-the-Sea<\/a>, <a href=\"https:\/\/www.sykescottages.co.uk\/northumberland-holiday-cottages.html\" target=\"_blank\" rel=\"noopener\">Northumberland<\/a><\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/torver-cottages.html\" target=\"_blank\" rel=\"noopener\">Torver<\/a>, Cumbria<\/li><li>Chichester, <a href=\"https:\/\/www.sykescottages.co.uk\/holiday-cottages-in-west-sussex.html\" target=\"_blank\" rel=\"noopener\">West Sussex<\/a><\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/bournemouth-cottages.html\" target=\"_blank\" rel=\"noopener\">Bournemouth<\/a>, Dorset<\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/porthcawl-cottages.html\" target=\"_blank\" rel=\"noopener\">Porthcawl<\/a>, <a href=\"https:\/\/www.sykescottages.co.uk\/south-wales-cottages.html\" target=\"_blank\" rel=\"noopener\">South Wales<\/a><\/li><li>Boroughbridge, <a href=\"https:\/\/www.sykescottages.co.uk\/north-yorkshire-cottages.html\" target=\"_blank\" rel=\"noopener\">North Yorkshire<\/a><\/li><li><a href=\"https:\/\/www.sykescottages.co.uk\/largs-cottages.html\" target=\"_blank\" rel=\"noopener\">Largs<\/a>, <a href=\"https:\/\/www.sykescottages.co.uk\/central-scotland-cottages.html\" target=\"_blank\" rel=\"noopener\">Central Scotland<\/a><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11cd7df elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"11cd7df\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f7b50d elementor-widget elementor-widget-text-editor\" data-id=\"7f7b50d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Has this insight into our 2024 Staycation Index got you interested to learn more? Be sure to download the full report! If you love our annual insights then check out the <a href=\"https:\/\/www.sykescottages.co.uk\/blog\/sykes-staycation-index-2025\/\" target=\"_blank\" rel=\"noopener\">Sykes Holiday Cottages 2025 Staycation Index<\/a>, packed with the latest holiday trends and data.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10a9085 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"10a9085\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.sykescottages.co.uk\/blog\/wp-content\/uploads\/2024\/06\/Sykes-Staycation-Index-2024.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><b>Download the Full Report Here<\/b><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a844f18 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a844f18\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Sykes Staycation Index provides a comprehensive overview of the UK latest travel trends, including the top staycations destinations and factors influencing Brits&#8217; holiday decisions.<\/p>\n","protected":false},"author":177,"featured_media":75606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[183],"tags":[],"class_list":["post-75281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.sykescottages.co.uk\/blog\/wp-json\/wp\/v2\/posts\/75281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sykescottages.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sykescottages.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sykescottages.co.uk\/blog\/wp-json\/wp\/v2\/users\/177"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sykescottages.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=75281"}],"version-history":[{"count":0,"href":"https:\/\/www.sykescottages.co.uk\/blog\/wp-json\/wp\/v2\/posts\/75281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sykescottages.co.uk\/blog\/wp-json\/wp\/v2\/media\/75606"}],"wp:attachment":[{"href":"https:\/\/www.sykescottages.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=75281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sykescottages.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=75281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sykescottages.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=75281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}