Our goals

Vision
To be the #1 provider of UK holidays
Mission
To serve 2.5m holiday makers and 20,000 property owners by 2020
Strategy
We aim to create a great customer experience by using the data from our target market and ensuring all our customers have the best experience.

Cottage portfolio

2014
5,185 properties
2015
6,079 properties
2016
7,356 properties
2017
10,600 properties
Sykes added:
  • - Cornish Cottage Holidays
  • - Lakes Cottage Holidays
  • - Helpful Holidays
2020
20,000 properties

Our 5 Values

  1. We Earn Trust
  2. We Drive Innovation & Change
  3. We Achieve Together
  4. We Communicate Honestly
  5. We Grow & Learn
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