June 2025 Holiday Letting Pulse Report

This report dives into the numbers behind the UK holiday let market in June 2025.

We have analysed key data trends including customer behaviours in June compared to previous months and years. We also cover the best performing locations across the month. For a long-term view, see our 2025 Holiday Letting Outlook Report.

Key takeaways

Below are the key findings from our research into the performance of the UK holiday let market in June 2025:

• 63% of Brits are expected to take a UK holiday in 2025, confirming that staycations remain a popular choice across generations 

• Gen Z is the generation leading in choosing staycations, with a notable 60% rise in solo travel among younger travellers 

• City breaks have overtaken rural holidays as the most popular holiday type among Brits 

• Summer travel interest surged in June, with a 48% month-on-month rise in searches, and a notable 68% increase for searches in early July 

Staycation Index spotlight

This month, our spotlight turns to the Sykes Staycation Index. With domestic travel continuing to thrive, we’re diving into the latest 2025 UK travel trends – including the most popular types of break, booking patterns across different generations, and the key up-and-coming destinations to for holiday let owners to watch out for.

Key insights

Almost two-thirds of Brits (63%) are expected to take a holiday within the UK this year, showing strong domestic travel intentions across the population. This indicates that staycations remain a popular choice for British travellers. 

There appears to be a notable trend among younger people, especially Gen Z, who are the most likely of all age groups to choose a UK staycation.

Last-minute booking behaviour is also on the rise, with nearly a quarter (24%) of breaks being booked within one month of departure. This reinforces the trend toward more spontaneous and flexible holiday planning.

Interestingly, city breaks have overtaken other holiday types to become the most popular among UK holidaymakers.

One of the fastest-growing travel trends is the rise of solo staycations, which have increased by 28% compared to last year. This surge reflects a growing appetite for independent travel within the UK, particularly among Millennials and Gen Z. 

The shift is likely influenced somewhat by the rise of remote work, which offers greater flexibility and freedom. The momentum is strong - nearly one in three people (29%) say they’re more likely to take a solo break now than they were five years ago - a number that jumps to 60% among Gen Z travellers.

Destinations to watch for holiday let owners

The UK holiday let market continues to show dynamic growth, with several emerging destinations standing out for their strong booking performance and rising popularity.

For new owners looking to enter the holiday let market, focusing on these up-and-coming locations could offer promising opportunities to capitalise on growing traveller demand.

1. Brixham, Devon

2. Teignmouth, Devon

3. Saundersfoot, Pembrokeshire

4. Newborough, Anglesey 

5. Paignton, Devon 

6. Porthmadog, Gwynedd 

7. Warkworth, Northumberland 

8. Bideford, Devon 

9. Weston-super-Mare, North Somerset 

10. Morecambe, Lancashire 

Customer behaviours in June 2025

This graph shows the dates that people were searching for on the Sykes website last month. Shaded areas represent key holiday periods such as Christmas, New Year and school holidays. 

As the summer months and school holidays draw closer, it's clear to see that the focus of UK holidaymakers shifted towards these periods - summer holiday searches rose by 48% month-on-month. As well as this being a popular holiday period, the sustained warmer weather has likely further increased demand.

A notable spike in travel searches occurred for 5–11 July, with a 68% month-on-month increase. This is likely mainly driven by couples seeking a getaway just before the school holidays begin.

Interestingly, searches by couples for that specific week outnumbered family travel searches for any individual week during the summer holidays.

While family demand is more evenly distributed across the longer school break, this concentrated surge suggests a strong preference among couples to travel ahead of the peak season.

Searches for October half term breaks also saw a healthy 24% month-on-month increase, suggesting early planning for autumn getaways.

Interest in Christmas breaks also rose by 22% month-on-month, highlighting that consumers are also thinking about their next big occasion.

Previous Holiday Letting Pulse Reports

May 2025

April 2025

March 2025

February 2025

January 2025

December 2024

November 2024

October 2024

September 2024

August 2024

Methodology

• The 'ranked' charts are calculated using Sykes' internal data. It takes into account; net occupancy rate (of the time a property is available to be booked, the percentage that is occupied by guests), total number of bookings, average bookings per property and average value per booking.

• 'Booking value' refers to the amount that a property is booked for, prior to any deductions/expenses etc.