Sykes: Home of the Staycation
Our turn of the year campaign is sure to get you in the mood to plan your next getaway...
by Michael Field / News
At Sykes Holiday Cottages, we understand that a holiday isn’t just a place; it’s a feeling. Our customers want to be able to picture their holiday before they commit to booking, and that isn’t always possible through images, which is why we developed VividStay.
Static photography is great for showing you the layout of a property, but it struggles to capture the crackle of the fire, the sway of the trees, or the morning light hitting the stone.
Enter VividStay, our new visualisation technology that allows you to sense the atmosphere of a property before you book.
Read more about how we’re using this game-changing technology to enhance the customer experience..
VividStay is our new visualisation technology, designed to help you truly picture your holiday before you book.
By analysing our verified property photography and applying advanced motion prediction, it transforms still images into immersive AI-powered videos that bring each property to life.
Instead of imagining how a space might feel, VividStay helps you sense it. From sunlight shifting across a living room to leaves moving gently outside an open window, these subtle moments create a richer, more realistic impression of what staying there could be like. It’s a more intuitive, emotional way to explore a property, helping you feel confident that it’s the right choice for your getaway.
VividStay works by starting with the real, verified photos taken by trained photographers, ensuring every visual begins with something trusted and accurate. These genuine images are then enhanced using intelligent visualisation technology, which carefully builds in realistic lighting, weather and atmosphere to reflect how the property may feel at different moments of the day.
Using refined motion graphics, VividStay brings subtle details into focus, like soft lighting moving through a room. This sense of movement helps showcase key amenities and living spaces in a way that static images can’t, giving you a more natural, lived-in feel of the property.
We know that finding the perfect holiday property isn’t just about counting bedrooms or checking for a dishwasher. It’s about the feeling you get when you walk through the door; that instant sense of comfort, possibility and excitement that tells you you’ve found the right place.
Standard photography is beautiful, but it’s silent. While it shows layouts and features clearly, it can’t capture the atmosphere that makes a holiday special. It doesn’t show you the morning mist rolling over the hills, the warmth of the evening sun filling the conservatory, or the cosy glow of the log burner as you settle in for the night. Those are the details that help you imagine yourself there.
That’s why we’re using VividStay. By applying advanced cinematic technology to our real property photos, we unlock the hidden atmosphere within each space and turn still images into an immersive viewing experience. Subtle movement, light and environment come together to give you a ‘living preview’ of your stay, helping you picture not just what a property looks like, but how it feels to be there.
It’s more than a picture. It’s a glimpse of the moments, memories and experiences waiting for you, and another way we’re making it easier to book with confidence.
Look out for the VividStay logo on our property videos.
Yes, VividStay uses a specific type of Generative AI designed for motion video. Think of it like a weather forecast visualisation – it uses real photography to predict and visualise a realistic atmosphere.
We represent thousands of unique, independent properties across the UK. VividStay allows us to bring a cinematic experience to every property owner and guest, without the environmental impact and logistics of sending film crews to every remote location.
Vividstay is an enhacement to our usual property images. Something that will help you visualise your holiday better, in addition to the images showing the details and layout of a property.
Curious to see VividStay in action for yourself? Look out for the VividStay logo on our property listings and experience a new way to explore your next holiday. Begin your search on our website today and find your next adventure with confidence.
VividStay is a proprietary technology developed by Forge Holidays for Sykes Holiday Cottages.
by Michael Field / News
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