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Last year was the year of the British break – earlier this week Visit Britain reported a record 30.2 million overseas visits to the UK in the first nine months of 2017, up 7% on 2016. After seeing a 22% increase in UK and Ireland holiday home bookings in 2017, Sykes Holiday Cottages’ CEO, Graham Donoghue, has shared his top six predictions for 2018 travel trends set to take the British holiday wish list by storm.
“Last year, we welcomed more dogs to our holiday homes than children, and the top most searched-for feature on our website was for ‘pet-friendly cottages’. People love their pets, and four-legged friends deserve holidays too. We predict an even bigger increase in bookings with pets this year, so we’ve made sure half of our 10,000 properties are geared up to welcome them – take our Halzephron Cottage for example, on the Cornish coast and close to two dog-friendly beaches.
• Low Shipley Cottage, Yorkshire Dales – Sleeps 4 (plus four-legged guest), prices from £299 for seven nights
A stone-built barn conversion, located between Barnard Castle and the idyllic village of Middleton-in-Teesdale. Ideal for two and four-legged travellers after some peace and quiet, and within easy reach of countless footpaths tracing the upper reaches of the Tees valley waterfall.
• Halzephron Cottage, Gunwalloe near Helston, Cornwall – Sleeps 6 (plus four-legged guest), prices from £675 for seven nights
A clifftop cottage just outside Gunwalloe village with panoramic ocean views of the Lizard Peninsula. Take dogs on a walk along the coastal path, and visit Dollar Cove or Fishing Cove – two beaches close by which allow dogs all year round.
“Glamping isn’t anything new, but we’re seeing families and more of the older generation booking short trips to our yurts, log cabins and shepherd’s huts. Unusual properties like these are becoming a lot more sophisticated, meaning guests can have a unique experience without compromising on comfort. The supply of quality glamping accommodation is also on the up, so I expect to see these types of bookings rise even more in 2018.”
• Shepherd’s View, Rhayader, Mid Wales – Sleeps 2, prices from £231 for seven nights
This unique shepherd’s hut is located on a working farm outside of the market town of Rhayadar. Guests can enjoy a cosy, rural break with walking and cycling routes surrounding the property.
• The Roundhouse, Stratton-on-the-Fosse, Somerset – Sleeps 4, prices from £335 for seven nights
Set in the grounds of a 40-acre farm, The Roundhouse is the perfect place for a relaxing rural holiday. The light and airy roundhouse sleeps up to four people, and is well located for a stroll in the nearby Mendip Hills.
“With factors like the weak pound pricing families out of lavish holidays abroad, we’re seeing a surge in demand for properties with luxury features and we see this continuing in 2018. Hot tubs and swimming pools offer families reasonably-priced luxury they can’t get at home – in fact, hot tub breaks to places like Pig House in Cornwall are the second most searched-for feature on our website.”
• Pig House, Falmouth, Cornwall – Sleeps 6, prices from £909 for seven nights
A barn conversion with easy access to the South Cornish coast path and beaches. A family or group of friends can enjoy a day of luxury in the hot tub or hire a motor boat to explore the Helford Passage on water.
• Watermill Granary Barn, Harleston, Norfolk – Sleeps 8, prices from £619 for seven nights
This detached riverside cottage, on the outskirts of Wortwell in Norfolk, is located on its own island, alongside a Grade II-listed mill house dating back to 1750. Guests can use the property’s hot tub, or try some wild swimming in the surrounding river.
“The UK has some tough competition with a whole host of exciting attractions on offer across the globe, but I expect to see staycationers seeking adventure this year on home turf too. Destinations like Snowdonia are upping the ante with new action-packed attractions like the world’s first inland surf lagoon and Europe’s four-man zipline. Travellers will also look to the UK for wellness breaks or to learn a new skill – be it practising holistic Ayurveda at our Five Elements holiday home in Cornwall, orienteering in the Scottish Highlands or stargazing in the Brecon Beacons.”
• Five Elements Cottage, St. Agnes, Cornwall – Sleeps 7, prices from £699 for seven nights
This luxury detached cottage is located in a quiet hamlet, close to the village of St. Agnes. Guests can make the most of a break centre around wellness with Ayurveda treatments and daily yoga classes available at the property.
“It’s no secret that as we all get more obsessed with technology, the more we need to switch off. Last year we launched the JOMO collection (joy of missing out) – a selection of properties free from Wi-Fi, phone signal and any digital distractions. With more holidaymakers in search of a digital detox like this, we expect the collection and similar off-grid breaks will be a hit this year too.”
• Little Laight, Cairnryan, Dumfries and Galloway – Sleeps 6, prices from £465 for seven nights
This former shepherd’s cottage is located on a dramatic hillside setting with views over Loch Ryan. Visitors who want to get to grips with nature can take a trip to the Logan Botanical Gardens or make the most of the calming countryside with walking and cycling opportunities.
• The Ash Lodge, Lechlade-on-Thames, Gloucestershire – Sleeps 4, prices from £299 for seven nights
This wooden lodge is immersed in 14 acres of woodland on a family run estate on the edge of the Cotswolds, the ideal location to get back in touch with nature and switch off.
“It’s going to be all about the Lake District and Berkshire in 2018. We expect the Peter Rabbit film launch to rekindle holidaymakers’ love for the Lakes at properties such as Lund in Far Sawrey. The Royal Wedding will also be a source of holiday inspiration, with Berkshire in the spotlight at home and abroad in the lead up to and following Prince Harry and Meghan’s big day.”
• Lund, Mitchell Wyke Bay near Far Sawrey, Cumbria – Sleeps 6, prices from £765 for seven nights
This idyllic cottage is in the village of Far Sawrey, wrapped with panoramic waterside views for Lakes lovers. Water sports are close at hand on Windermere and Bowness is just a shot ferry ride away for those who’d like to browse the local shops.
• The Old Laundry, Clappersgate, The Lake District – Sleeps 4, prices from £465 for seven nights
A traditional cottage in Clappersgate, one mile from Ambleside in the heart of the Lake District. The Old Laundry is located just 200 yards from the River Brathay, and is the perfect place to experience all the Lakes has to offer.
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